Documentation Index
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What is A2P 10DLC?
A2P (Application-to-Person) 10DLC (10-Digit Long Code) is the industry standard for business text messaging in the United States. US mobile carriers now require all businesses to register their brand and messaging campaigns before sending SMS messages through standard phone numbers. Without registration, your text messages may be filtered, throttled, or blocked entirely by carriers.Why Do I Need It?
- Reliable delivery — Registered messages are trusted by carriers and reach customers consistently
- Higher throughput — Send more messages per second compared to unregistered numbers
- Carrier compliance — Meet regulatory requirements from T-Mobile, AT&T, Verizon, and other US carriers
- Avoid filtering — Unregistered messages are increasingly blocked as spam
Registration Fees
| Fee | Amount | Frequency |
|---|---|---|
| Brand registration | $4 | One-time |
| Campaign registration | $15 | One-time |
What You’ll Need
Before starting the registration process, gather the following information:Business Details
- Legal business name
- Business type (LLC, Corporation, etc.)
- Industry
- EIN or business registration number
- Business website
Contact & Address
- Authorized contact name, email, and phone
- Job title and position
- Business mailing address
Messaging Details
- How you will use texting (use case)
- How customers opt in to texts
- Two sample text messages
Compliance Info
- Whether messages include links
- Whether messages include phone numbers
- Opt-in and opt-out process
How to Register
Review the A2P Overview
Fill in Business Information
Add Business Registration
Enter Authorized Contact
Describe Your Messaging Use Case
Opt-in and Opt-out Requirements
Carriers require that recipients have explicitly agreed to receive your messages. Your message flow description should explain how customers consent to receiving texts. Opt-in examples:- Customer verbally agrees during a phone call
- Customer checks a box on your website
- Customer texts a keyword to your number
- Every campaign must support STOP to unsubscribe
- Honor opt-out requests immediately
- Do not send messages to customers who have opted out
Privacy Policy Requirements
If you collect personal information through text messaging, you should have a privacy policy that covers:- What data you collect
- How you use the data
- How customers can opt out
- How you protect customer information
After Approval
Once your registration is approved:- Status updates — Your texting settings page will show “Approved” status
- Select a sender — Choose a default phone number for outbound texts
- Start texting — Your AI assistant can now send text messages to callers
Registration Statuses
| Status | Meaning |
|---|---|
| Not Started | You haven’t submitted a registration yet |
| Pending | Your registration has been submitted and is under review (1-7 business days) |
| Approved | Your registration was approved — you can send texts |
| Rejected | Your registration was rejected — review the error and resubmit |
Troubleshooting
My registration was rejected
My registration was rejected
- Business name doesn’t match EIN records
- Invalid or expired registration number
- Incomplete or vague use case description
- Message samples that don’t match the stated use case
Registration is taking longer than 7 days
Registration is taking longer than 7 days
I changed my business name or EIN
I changed my business name or EIN
My messages aren't being delivered
My messages aren't being delivered
- Your A2P registration shows “Approved”
- You have selected a default sender phone number
- The recipient hasn’t opted out (texted STOP)
- Your message content complies with carrier policies (no prohibited content)
I don't have an EIN
I don't have an EIN
- DUNS — Dun & Bradstreet number
- CCN — Canadian Corporation Number
- ACN — Australian Company Number
- Other — Contact support for guidance
FAQ
Is A2P registration required?
Is A2P registration required?
How much does registration cost?
How much does registration cost?
How long does approval take?
How long does approval take?
Can I register multiple phone numbers?
Can I register multiple phone numbers?
What happens if I'm rejected?
What happens if I'm rejected?
Do I need a separate registration for each phone number?
Do I need a separate registration for each phone number?
Can I send texts while registration is pending?
Can I send texts while registration is pending?
What types of messages can I send?
What types of messages can I send?
How do I change my default sender number?
How do I change my default sender number?